I got back last Sunday from the Financial Planning Association Conference in San Diego. We previewed PortfolioMinder
at the conference. It was a huge success! I am going to be the Customer Care Manager for PortfolioMinder which is new software from Intuit for independent financial advisers. There was a phenomenal amount
of interest for PortfolioMinder at the show. I’ve never done so many demos in all my life. There were 5
of us demonstrating PortfolioMinder for three days and we were busy almost all the
It really is fun to work on the launch of a new product. There is so much to do. This week in addition to lots of other stuff I helped set up and run three research sessions. In each one we talked to an adviser about his or her software purchase process. We used WebEx to virtually watch over the adviser’s shoulder while he or she used our marketing web site. It is interesting how some people just look at the screen shots and hardly read any of the text and others read all the text especially the FAQs.
We also have done research sessions with advisers who are using PortfolioMinder to see what works and what doesn’t work for them when they use the product. I haven’t been able to attend one of the product research sessions yet but I’m looking forward to attending some soon. Intuit is well Known for its follow me home method of studying the user experience. I can really see how easy it would be to not do user experience research because there just doesn’t seem to be time in the middle of developing and launching a product, but I can also see why having done the research will make a big difference in the end product we release.