Since I wrote a short blog entry about Zipingo a few weeks ago almost half the referrers to my blog have been because of Zipingo Google searches. Rather surprisingly my blog entry is the number one result of a Zipingo Google search. I understand a little bit about how Google works but I don’t really understand why the Zipingo site itself is not the top result of a search on the word Zipingo. In case you didn’t read my other posting, Zipingo.com is Intuit’s new beta site for rating businesses you use. To quote the site Zipingo is "the fastest way to find the best local businesses based on community feedback."
There are over 55,000 ratings on Zipingo.com so far. Of those 53 are mine. I am having fun rating everything I do. I know a couple of people who have got a lot of satisfaction rating a business after a bad experience. I’ve heard skepticism about whether rating local businesses on Zipingo will take off. When Scott Cook introduced Zipingo inside Intuit he mentioned that he was very skeptical when Amazon decided to implement reader ratings of books. He says he even took Jeff Bezos aside and told him that it would never work. Cook said he quetioned why anyone would care about book reviews from people they don’t even know. Just like Amazon book reviews took off I’m optimistic that Zipingo will be similarly successful.
It has been interesting for me to think about what Intuit might do to create passionate Zipingo users. I always enjoy reading Kathy Sierra’s blog, Creating Passionate Users. Her posting back in March about how products create passionate wakes has had me thinking lately about how this might be applied to Zipingo. I haven’t got any great ideas yet but it has been fun to think about. The potential for Zipingo seems boundless..